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Omnichannel Loyalty Becomes Omnipresent in the New Year: Four Loyalty Program Predictions in 2013 | Loyalty360.org

See on Scoop.it - Triphacker

Omnichannel Loyalty Becomes Omnipresent in the New Year: Four Loyalty Program Predictions in 2013 http://t.co/93zlAMMN3j #trends

See on loyalty360.org
Visual storytelling – a core part of digital marketing for hotels

See on Scoop.it - Transmedia storytelling & alternate reality gaming

One question I am often asked by hotel emarketers: “Do we really need so much visual content to sell our hotel rooms?”

See on tnooz.com
B2B Marketers | Content Whisperers

See on Scoop.it - Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are

Urging marketers to listen is one thing. Helping them know when to change strategy based on what they hear is another. Can B2B marketers be content whisperers?

See on contentmarketinginstitute.com
Visual storytelling tool for journalists Storyplanet aiming for 2013 public launch, by @rmcathy - :: LNR Journalism ::

See on Scoop.it - Transmedia storytelling & alternate reality gaming

Journalism.co.uk :: Storyplanet, which was backed by MIT’s Joichi Ito and former head of online at Al Jazeera English Mohamed Nanabhay, lets journalists package content into interactive experiences.

See on nextlevelofnews.com
It’s our duty — all of us — to fight for the open web

See on Scoop.it - Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are

Closed and proprietary networks and platforms like Facebook and Apple and Amazon are appealing in many ways because they are so easy to use, but in depending on them for so much of our online lives, we give up many of the benefits of the open web.

See on gigaom.com
Big data – where it’s coming from, where it’s headed [INFOGRAPHIC]

See on Scoop.it - Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are

We’ve had the articles on the value of big data for the travel industry and some questioning methods already being used for personalisation

See on tnooz.com
The Band as a Brand – transmedia storytelling and music – Transmedia Storyteller
The audience conundrum

See on Scoop.it - Transmedia storytelling & alternate reality gaming

I had a conversation with the quite brilliant Tishna from Power to the Pixel,  while we both were attending the Future Media 2.0 conference in Riga, Latvia. It concerned the delicate question of ho…

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What Is Social Selling and How Does It Increase Sales? | Social Media Today

See on Scoop.it - Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are

social selling Social selling is a new way to approach a sales process that allows you to stay relevant with your prospect when you would normally go dark during off periods of non-communication.

See on socialmediatoday.com
Forget a social strategy - it’s what a brand has to say that really matters - Brand Republic News

See on Scoop.it - Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are

If 2012 has been about shaping and developing a social-media strategy, then 2013 will be about throwing that out of the window and starting again. - Brand Republic (Forget about Social Media strategy?

See on brandrepublic.com